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ACME PRINTING PRESENTS
FEB
7
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Acme Printing
The Way I See It
 

Remember to Choose Joy

I thought you’d enjoy these words of wisdom from Donna Ashworth about “Joy.”

Joy does not arrive with a fanfare,
on a red carpet strewn with the flowers of a perfect life.

Joy sneaks in, as you pour a cup of coffee,
watching the sun hit your favourite tree, just right.

And you usher joy away,
because you are not ready for it.

Your house is not as it must be,
for such a distinguished guest.

But joy cares nothing for your messy home,
or your bank-balance,
or your waistline, you see.

Joy is supposed to slither through the cracks of your imperfect life,
that’s how joy works.

You cannot invite her, you can only be ready when she appears.

And hug her with meaning,
because in this very moment,
joy chose you.

Here’s the way I see it: As Bob Goff said, “Figure out what fuels your joy, then do lots of that.”

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Idea
Idea of the Week
6 Tips for Creating an Impossible-to-Ignore Cover

Cover design is more of a sales tool than an artistic endeavor.

Covers act as miniature billboards, so they need to portray your business image and be bold enough to invite people to pick it up and take a closer look. Your cover has a job to do and needs to do it well. Here are some tips to get you started.

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1. Mind the Viewing Distance

When designing the cover, keep in mind the distance at which it will be viewed.

If it’s on a shelf next to other magazines, it needs to have a draw that other covers don’t have. However, if it’s being mailed to people, you have more free reign regarding where you put the logo and additional information. Figure out what makes your product unique and play that up. You need to be deliberate as to what is truly important and use it appropriately.

2. Create an Experience

You are creating an experience for your readers through your cover.

Although there are always costs to consider, you want to make the best decision for your magazine. You must establish your brand, and each issue must stand out as an individual.  

3. Preview in Print

When designing a cover, you will want to print it out when it’s in its final stages.

You cannot gauge how good a cover is unless it’s printed. The colors on your computer screen are different than what it will look like when it’s printed on paper. Colors are a little more muted on paper. And it’s easier to catch mistakes when it’s printed out.

4. Don’t Be Afraid to Judge Yourself

Judge your cover in the context of other covers.

Get copies of what your target market is reading, and place them on a table or a shelf with your cover. What do you see? Does your cover jump out at you and make you want to pick it up? Or does it need to be tweaked?

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5. Cohesion Matters

Make sure your covers are unified with each issue.

Use the same logo so that people will easily recognize it with each issue. As a whole, the cover needs to be standardized, and quick recognition is a vital factor in competitive success—and easier to produce. However, you must also give yourself the option to deviate from this if it is necessary and makes sense. When someone mentions your magazine, you want the image to pop into their minds immediately. 

6. Think Simple Color 

Use a single color instead of what the competition usually does, which is to douse it in flashy colors.

The more colorful and exciting your cover looks on your conference table, the more it disappears among the others. Avoid process yellow if you can because the competition uses it constantly. Instead, try black or white to make it stand out more. The perfect cover color is monochromatic because it makes the cover more elegant and it makes the product look larger.

Whatever your magazine, catalog, or booklet is about, these tips should help you consider all the factors to ensure it pops off the shelves or stands out in a pile of mail. 

See more great ideas like this!
Click here to visit the Acme Printing - Ideas Collection.
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MARKETING
Marketing Tip
Boost Sales with VIP Marketing
MARKET TO YOUR VIPS

Your most valuable customers, or VIPs, will spend more money, refer more new customers, and are your best brand advocates. Here are just a few ways to market to your VIPs:

  • Create a unique experience, such as providing special rewards for VIP status, offering exclusive upgrades, and giving VIPs early access to sales and promotions.

  • Communicate frequently with your VIPs and request their feedback and suggestions via surveys, direct chats, or round table discussions. Remember to reward VIPs for their valuable input.

  • Host a VIP in-person appreciation night to connect and build lasting relationships with your key customers. By using account data from past purchases, you can offer them a custom discount they’ll truly appreciate.

  • Reward VIPs for bringing in new customers. Consider an exclusive promotion or discount for both your VIP and their guest.

  • Surprise your VIPs with a free gift or voucher on their customer anniversary or birthday, and tell them how much you value their ongoing loyalty.

If you’d like help creating VIP marketing ideas, such as exclusive mailings, discount cards, event invitations, or more, our creative team would love to help! Give us a call or stop by today.

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Uncommon Product
Retirement Posters
DECORATE FOR A SPECIAL CELEBRATION

Retirement posters can be a fun and memorable way to decorate for a special celebration. Custom retirement posters can feature photos of the guest of honor, retirement quotes, and thoughtful messages of thanks and appreciation. Party attendees can even sign them as a keepsake.

Retirement posters can be created in any size or shape, including oversized posters, and can be mounted on foam core, framed, hung on a wall or cork board, or displayed on an easel.

Our team of creative experts would love to bring your ideas to life and create memorable poster designs to honor your special retiree. Let us know if you’d like a custom quote today!

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Tech Tip
Facebook Birthday Notifications
MAKE SURE YOU DON'T MISS BIRTHDAYS

If you use Facebook, you can set up birthday notifications to ensure you don’t miss birthdays for your friends and family. You can also turn these notifications off. Here’s how:

From a mobile device (Android, iPhone, iPad):

  • Open your Facebook app (ensure you are logged in to your account)

  • Click your profile picture/icon in the upper right corner

  • Scroll down and expand Settings & Privacy. Then choose Settings

  • Under Profile, choose Profile Settings, and then Notification Settings

  • Under Notification Settings, click Birthdays

  • Click the toggle next to “Allow Notifications on Facebook” to enable notifications

  • You may also choose where you receive notifications, such as Push, Email, SMS, or all three options.

From a web browser:

  • Open Facebook and ensure you are logged in to your account

  • Click your profile picture in the upper right corner

  • Click Settings & Privacy>Settings

  • Choose Notifications and scroll down to Birthdays

  • You will see the same options to allow or turn off notifications.

If you’d like ideas to save time on your next print project, check out our website or give us a call with questions.

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Fun@Work

Spotlight Recipe

You'll be singing along with Kodi Lee for these Chocolate Peanut Butter Balls!

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